Gold House

Gold Gala 2022 Event Branding and Design



Organization: Gold House
Role: Junior Design Fellow
Timeline: 15 weeks
February - May, 2022
Project Brief:

Assisted Gold House’s Head of Events and Design, Danielle Malabuyoc, on the visual identity for their inaugural gala event in Spring 2022. Collaborated with graphic designer Madison Mariani to create digital and print assets.

Nature motifs, such as night skies and ocean waves, served as a source of inspiration for the New Gold Age theme. The organization’s signature gold foil was an anchorpoint for color schemes and design accents.



Save The Date (left) and formal invitation (right) were sent via email



Menu



Place cards (3 variations according to guest’s meal choice: beef, fish, or vegetarian)
Meal icons illustrated by Madison Mariani



Table number cards




Photography by Andrew Ge and Hao Feng